Explaining bio-hacking: is there a marketing opportunity for food companies?
As consumers become more conscious about their lifestyles and their wider impact a new trend for biohacking has developed:¬†optimising diets to ensure the most amount of nutrition tailored to individual needs and lifestyles. How can the food industry take advantage of the¬†marketing opportunity to this growing group of consumers?
- Johanna Tanhuanp√§√§
- Marketing Intelligence Specialist | Food & Sustainability Enthusiast
- Will Chu
- Science Editor
- NutraIngredients and FoodNavigator