Explaining bio-hacking: is there a marketing opportunity for food companies?
As consumers become more conscious about their lifestyles and their wider impact a new trend for biohacking has developed: optimising diets to ensure the most amount of nutrition tailored to individual needs and lifestyles. How can the food industry take advantage of the marketing opportunity to this growing group of consumers?
- Johanna Tanhuanpää
- Marketing Intelligence Specialist | Food & Sustainability Enthusiast
- Will Chu
- Science Editor
- NutraIngredients and FoodNavigator