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Explaining bio-hacking: is there a marketing opportunity for food companies?

As consumers become more conscious about their lifestyles and their wider impact a new trend for biohacking has developed: optimising diets to ensure the most amount of nutrition tailored to individual needs and lifestyles. How can the food industry take advantage of the marketing opportunity to this growing group of consumers?

  • Will Chu
  • Will Chu
  • Science Editor
  • NutraIngredients and FoodNavigator
  • LinkedIn Will Chu

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Personalized Nutrition ‚Äď how an industry can take part in shaping the future of Nutrition

While personalized nutrition is on the verge of transitioning from niche to mainstream, this sector remains fragmented. The potential is yet to be realized. How can science and technological advances be used to bridge the gap between the potential and reality by persuading consumers that personalized nutrition is more than just hype? Join this webinar to learn about opportunities and innovations in science together with activity trackers, diagnostics, analytics and other technologies which will enable consumers to live longer, healthier and more active lives.

  • Dr. Michael De Marco
  • Dr. Michael De Marco
  • Global Head Research & Development Human Nutrition and Pharma Solutions, Global Segment Marketing Nutrition & Health
  • BASF SE, Nutrition & Health
  • LinkedIn Dr. Michael De Marco
  • Martin Stahljans
  • Martin Stahljans
  • Director, Adaptive Business Networks
  • BASF SE, Nutrition & Health
  • LinkedIn Martin Stahljans
  • Simon Strauch
  • Simon Strauch
  • Director Global Marketing, BASF Human Nutrition
  • BASF SE
  • LinkedIn Simon Strauch

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Find out Nutritional and ingredient lifecycle solutions and strategies!

In this webinar, Roquette experts clarify the nutritional responses to lifecycle requirements (pregnancy, infancy and the sports, weight management and ageing of adulthood). This is followed by sharing the ingredient strategies that both support nutritional specific needs and respond effectively to market trends and consumer worries (Naturalness, Safety, Quality and Convenience). The webinar ends with innovative food concepts created for each population segment by Roquette’s Customer Technical Service laboratories’ expert use of ingredient properties.

This webinar enables you to:
– Identify the major areas of nutritional concern at each lifecycle stage
– To respond successfully to them
– Create the appropriate ingredient strategies.


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Is the time rIpe for I-nutrition?

Personalised nutrition hasn‚Äôt lived up to its hype ‚Äď but it may be about to in ways that will shock the food industry.

Experts explore and explain merging technologies, key players and innovations and the struggles of law makers as personalised nutrition pushes toward its inevitable tipping point.

  • Nard Clabbers
  • Nard Clabbers
  • Senior Business Developer Personalized Nutrition and Health
  • TNO Healthy Living
  • LinkedIn Nard Clabbers
  • Shane Starling
  • Shane Starling
  • Senior Editor
  • NutraIngredients, FoodNavigator & FoodNavigator-Asia
  • LinkedIn Shane Starling
  • Simon Strauch
  • Simon Strauch
  • Director Global Marketing, BASF Human Nutrition
  • BASF SE
  • LinkedIn Simon Strauch